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Welcome to DNAB

We work with large and medium-sized companies, foundations, and organisations across property, finance, industry, education, retail, and consumer goods. We might just have Sweden’s longest client relationships — and that’s no coincidence. We stay curious. About our clients, their challenges, and their opportunities. We grow alongside them.

We’re not in the business of communication for communication’s sake. That’s why management teams and sales departments often turn to us — as do marketing teams with brand responsibility or those working close to the business. Real-world impact is what drives us.

If you’d like to know what DNAB can do for your company, want to work with us, or are looking for an internship, get in touch.

What We Do

Ideas & Concepts

Just as every building needs its load-bearing walls, every piece of communication needs a load-bearing idea — something strong enough to hold everything else up. An idea that stays firm, even when the walls are repainted in the colour of the season. That idea is both a creative launchpad and a guarantee of consistency over time. It gives direction, coherence, and meaning. Ideas can be big or small — but we always see the strength in them.

“What’s the load-bearing idea?” It’s the question we always ask — ourselves and our clients. Until we have the answer, we don’t move forward. Without it, there’s no right or wrong, no foundation to build on. The load-bearing idea is the DNA of communication.

Contacts, Ideas and Concepts:
Johan Skogh, johan.skogh@dnab.se, +46 733-973318
Andreas Hellström, andreas.hellstrom@dnab.se, +46 733-973309

  • Communication and brand concepts
  • Art direction
  • Copywriting
  • Graphic design / Visual identities
  • Digital communication
  • UX / UI design
  • Digital strategy / Consulting
  • Identity systems and brand guidelines
  • PR concepts
  • Event design and conceptualisation
  • Audio concepts and production
  • Internal training and communication audits

Production & Motion

As our client, you can always expect high service and availability. We take pride in the craftsmanship of our studio and the experience of our producers – no task is too small or too complex. Our deliveries are always on time, on budget, and of the highest quality.

Head of Production:
Mikaela Nelson, mikaela.nelson@dnab.se, +46 733-973306

Head of Motion & Digital Production:
Philip Löfstedt, philip.lofstedt@dnab.se, +46 733-973320

  • Production management
  • Graphic production
  • Identity systems and guidelines
  • Content and social media production
  • UX / UI expertise
  • WCAG accessibility
  • Marketing automation
  • Inbound marketing
  • Copywriting / Editorial services
  • Motion design
  • Film production: graphics, editing
  • Photography
  • Web design
  • 2D / 3D animation
  • Advertising and artwork production
  • Packaging design / POS

Want to know more about our motion production? Visit our subsidiary No14 Production & Media

Interested in a streamlined production setup where we act as your in-house agency? Visit internbyran.se

Social Media

We handle strategy, planning, production, publishing, and ongoing reporting for several of our clients – under their name and brand. Goals, ambitions, and budgets are set per project or on an always-on basis, and we take care of everything, providing regular updates. Naturally, we ensure full alignment with your graphic profile, communication concept, and brand guidelines.

Head of Social Media:
Nora Engman, nora.engman@dnab.se, +46 736-773330

  • Social media strategy
  • Always-on management
  • Planning and administration
  • Production and execution
  • Evaluation and analysis
  • Alpha / Beta testing
  • Paid and organic advertising
  • Budgeting and tracking
  • Editorial management
  • Paid social / Paid search
  • Campaigns and theme development

Strategy

Where do we come from? Where are we going? And why? How can communication support that journey or transformation? Successful companies know – or they find out. Before solving a problem, we map the landscape, define the goals, and plan how to get there.

Head of Strategy:
Josef Danell, josef.danell@dnab.se, +46 733-973321

  • Brand strategy / Brand platforms
  • Communication strategy
  • Digital strategy
  • Planning / Market insights / Trend analysis
  • Organisational and communication advisory for management teams, marketing departments, and in-house agencies
  • Workshops and internal communication
  • Measurement and evaluation
  • PR advisory
  • Media strategy / Media consulting
  • Channel optimisation
  • SEO
  • Effectiveness evaluation

Want to know more about research and analysis? Visit our partner company VAKN.

Project Management

Driving organisations, departments, and projects forward is often one of our most important roles. Many of our clients choose to engage our project managers on an ongoing basis – sometimes for strategic assignments, sometimes for production-focused projects.

Head of Project Management:
Sofi Mork, sofi.mork@dnab.se, +46 761-754007

 

  • Scheduling and time planning
  • Cost estimation
  • Project administration
  • End-to-end project management
  • Execution and delivery
  • Reporting and follow-up
  • Coordination
  • Procurement and quotation comparison
  • Client contact